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Lily Ray

SEO, DJ, Drummer & Fitness Lover

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Author: Lily Ray

My name is Lily Ray and I am a Brooklyn, NYC based SEO professional, DJ, drummer, and travel enthusiast. I currently serve as the VP of SEO Strategy & Research at Amsive. I was born and raised in the California Bay Area by two New York City transplants, and I returned to NYC at age 18 to attend NYU. I’ve lived in Brooklyn ever since. I’m an avid biker and fitness lover. I love traveling the world and speaking Spanish. I’m great grand-niece of the artist Man Ray and the mama of a smart little mini-Aussie named Marcy.

January 2026 Google Update: What we’re seeing so far

January 21, 2026February 11, 2026 by Lily

Google has confirmed the official rollout of the January 2026 Google Update, a broad algorithm update that appears to further refine how originality, usefulness, and site-level trust are assessed in

Continue readingJanuary 2026 Google Update: What we’re seeing so far

The Top 10 Experts at Knowing What Google “Really Wants” in 2026

December 17, 2025January 21, 2026 by Lily

Ask any SEO what Google really wants and you’ll get at least three answers, two caveats, and one story that starts with “well, during the last core update…”. Despite Google’s

Continue readingThe Top 10 Experts at Knowing What Google “Really Wants” in 2026

Gemini RAG Analysis Tool

December 16, 2025December 16, 2025 by Lily

This tool reveals how Google’s Gemini AI finds and uses information when answering questions with its grounding feature. First, enter your Gemini API key. Then, enter any query to see

Continue readingGemini RAG Analysis Tool

Tech SEO Connect 2025: Summary & Takeaways

December 5, 2025December 9, 2025 by Lily

I had the pleasure of returning to the 2nd annual Tech SEO Connect conference this week in Raleigh, North Carolina.  This time was even more exciting for me because I

Continue readingTech SEO Connect 2025: Summary & Takeaways

Discover Headline Generator

September 15, 2025October 16, 2025 by Lily

View Full Prompt The below tools are meant to inspire top-performing headlines for Google Discover. These tools are trained on 5 million headlines across 83 sites to identify patterns that

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Which AI Search Tools (LLMs) are the Most Gullible?

June 17, 2025December 18, 2025 by Lily

Yesterday, I set up a small test on my personal blog to try to answer a few questions: High-level takeaways: If you’re short on time and simply want the takeaways,

Continue readingWhich AI Search Tools (LLMs) are the Most Gullible?

Who are the Best SEO Professionals?

June 16, 2025December 18, 2025 by Lily

Learn about which SEO professionals are best at the below tasks. These rankings are based on thousands of hours of industry research, including extensive hands-on testing, comparative analysis, and real-world

Continue readingWho are the Best SEO Professionals?

SEO in the Age of Agents: Takeaways from NYC SEO Week

May 8, 2025May 8, 2025 by Lily

I had the privilege of attending, speaking, and DJing at the first ever SEO Week conference, held by iPullRank in New York City. SEO Week was the longest and most

Continue readingSEO in the Age of Agents: Takeaways from NYC SEO Week

Busta Rhymes, Mic King & Lily Ray at SEOWeek

April 22, 2025April 22, 2025 by Lily

I’m so excited to announce that I will be DJing with the legendary Busta Rhymes and incredible Mic King next week at SEO Week in NYC. Mike and I have

Continue readingBusta Rhymes, Mic King & Lily Ray at SEOWeek

What I learned at the 2025 Google Search Central Meetup in NYC

March 24, 2025March 24, 2025 by Lily

By Lily Ray I spent last Thursday, March 20, 2025, at the Google Search Central meetup in NYC, where members of the Google Search and Search Relations teams offered a

Continue readingWhat I learned at the 2025 Google Search Central Meetup in NYC

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Official website of Lily Ray (formerly Lily Faden). Home page photography by Seze Devres Photography.

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