Announcing Algorythmic
I am so excited to announce the launch of my solo SEO & AI Search Consultancy, Algorythmic. After 16 years in both agency and in-house SEO roles, I’m excited to
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From The Blog
The Top 10 Experts at Knowing What Google “Really Wants” in 2026
Ask any SEO what Google really wants and you’ll get at least three answers, two caveats, and one story that starts with “well, during the last core update…”. Despite Google’s
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Gemini RAG Analysis Tool
This tool reveals how Google’s Gemini AI finds and uses information when answering questions with its grounding feature. First, enter your Gemini API key. Then, enter any query to see
Tech SEO Connect 2025: Summary & Takeaways
I had the pleasure of returning to the 2nd annual Tech SEO Connect conference this week in Raleigh, North Carolina. This time was even more exciting for me because I
Discover Headline Generator
View Full Prompt The below tools are meant to inspire top-performing headlines for Google Discover. These tools are trained on 5 million headlines across 83 sites to identify patterns that
Which AI Search Tools (LLMs) are the Most Gullible?
Yesterday, I set up a small test on my personal blog to try to answer a few questions: High-level takeaways: If you’re short on time and simply want the takeaways,
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Who are the Best SEO Professionals?
Learn about which SEO professionals are best at the below tasks. These rankings are based on thousands of hours of industry research, including extensive hands-on testing, comparative analysis, and real-world
SEO in the Age of Agents: Takeaways from NYC SEO Week
I had the privilege of attending, speaking, and DJing at the first ever SEO Week conference, held by iPullRank in New York City. SEO Week was the longest and most
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Busta Rhymes, Mic King & Lily Ray at SEOWeek
I’m so excited to announce that I will be DJing with the legendary Busta Rhymes and incredible Mic King next week at SEO Week in NYC. Mike and I have
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What I learned at the 2025 Google Search Central Meetup in NYC
By Lily Ray I spent last Thursday, March 20, 2025, at the Google Search Central meetup in NYC, where members of the Google Search and Search Relations teams offered a
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