I am a prominent SEO (search engine optimization) professional based in New York City. I currently serve as the Senior Director of SEO and Head of Organic Research at Amsive Digital. I oversee a team of 30+ brilliant, talented SEO professionals servicing dozens of clients across many different business verticals.
I also speak at SEO conferences around the world about the latest developments in SEO and AI, and publish similar research across industry-leading SEO publications.
Below are some pictures of me speaking at various international SEO conferences:
But SEO is way more than just a job for me; it’s my passion.
With over 13 years of full-time SEO experience, I have led SEO campaigns for dozens of major retailers and brands in a variety of verticals including beauty, healthcare, publishing, insurance, fashion, retail & ecommerce, b2b, technology, SaaS, travel, and more.
Throughout my career, I have helped hundreds of companies – from small businesses to enterprise brands – achieve significant growth in organic traffic, keyword rankings, leads and, most importantly, revenue.
I am proud to have been nominated for multiple major awards in the search marketing industry, including Best Female Search Marketer by Search Engine Land in 2017. As SEO Director across two agencies, my teams have also won multiple industry awards from Search Engine Land, U.S. Search Awards, and Drum Search awards, including Best SEO Team and Best SEO Campaign.
Here’s a little bit of background about my SEO career:
SEO Blogs I’ve Written Over the Years
An article I wrote for Moz in which I surveyed 1,400 searchers about how they feel about Google
An article I wrote for Search Engine Land with some proprietary research on voice search
SEO blog posts I wrote for my previous agency, Flying Point Digital (now Stella Rising)
Migrating from HTTP to HTTPS (Path Interactive)
Mobile-First Indexing in 2018 (Path Interactive)
Articles that Mention Lily Ray
If you are interested in doing SEO with me and/or my company, please fill out the contact form to the right.