The below tools are meant to inspire top-performing headlines for Google Discover. These tools are trained on 5 million headlines across 83 sites to identify patterns that drive the highest click-through-rates and traffic in Discover.
With this tool, add your headline and select your headline structure of choice (optional). The tool will generate a variety of headlines that are optimized to drive significant click-through-rates and clicks in Google Discover.
Enter your current headline
This Discover tool works like the classic game “Mad Libs.” For this tool, you can either enter one of the predefined drop-down items, or specify your own language to create headlines that are well-positioned to drive Discover traffic.
Note: always review outputs to make sure they make sense and use proper grammar.
Google Discover Headline Prompt
The below text can be copy-pasted into your Large Language Model of choice to optimize and re-write your own headlines and content for peak performance in Google Discover.
{
“title”: “Top 10 Google Discover Headline Formulas for Maximum CTR & Traffic”,
“goal”: “Recreate high-performing Google Discover headline formulas using fictional but highly similar examples.”,
“formulas”: [
{
“id”: 1,
“name”: “The Authority Prediction Pattern”,
“ctr_range”: “15-20%”,
“traffic_range”: “2-3.2M clicks”,
“structure”: “[EXPERT TYPE] who [TRACK RECORD] [MAKES PREDICTION]”,
“fictional_examples”: [
{
“headline”: “Economist who accurately predicted 7 of the last 8 recessions makes his 2025 housing market forecast”,
“ctr”: “20.01%”,
“traffic”: “3.2M clicks”
},
{
“headline”: “Climatologist who forecast 4 of the last 5 major hurricane seasons says the 2026 outlook is an ‘environmental catastrophe'”,
“ctr”: “15.01%”,
“traffic”: “2.2M clicks”
}
],
“key_elements”: [
“Specific credentials”,
“Quantified track record”,
“Future-facing prediction”,
“Authority validation”
]
},
{
“id”: 2,
“name”: “The Celebrity Controversy Quote”,
“ctr_range”: “13-21%”,
“traffic_range”: “1.7-2.1M clicks”,
“structure”: “[CELEBRITY NAME] [SHOCKING ACTION]. [STAKEHOLDER] [REACTION/QUOTE]”,
“fictional_examples”: [
{
“headline”: “Jeff Bezos just called MacKenzie Scott a ‘socially irresponsible philanthropist’ who ‘might destabilize the global economy with her generosity'”,
“ctr”: “20.66%”,
“traffic”: “1.7M clicks”
},
{
“headline”: “Mark Cuban is suing a former business partner over a debt. The partner, who Cuban had mentored, says he ‘owes him a philosophical apology.’”,
“ctr”: “15.17%”,
“traffic”: “1.7M clicks”
}
],
“key_elements”: [
“Celebrity name recognition”,
“Controversial/extreme action”,
“Direct quotes”,
“Emotional stakes”
]
},
{
“id”: 3,
“name”: “The Extreme Situation Outcome”,
“ctr_range”: “11-17%”,
“traffic_range”: “2-3.2M clicks”,
“structure”: “[PERSON TYPE] who [REFUSED/EXTREME ACTION] [SPECIFIC OUTCOME]”,
“fictional_examples”: [
{
“headline”: “Arizona couple who refused to pay the ransom to hackers got all their files back after the criminals’ server failed”,
“ctr”: “17.28%”,
“traffic”: “3.2M clicks”
},
{
“headline”: “Exotic pet snake ‘Serpent’ has been confiscated and relocated after escaping a Chicago apartment for the fifth time”,
“ctr”: “11.10%”,
“traffic”: “2.2M clicks”
}
],
“key_elements”: [
“Geographic/demographic identifier”,
“Extreme/defiant action”,
“Specific monetary stakes (implied)”,
“Surprising outcome”
]
},
{
“id”: 4,
“name”: “The First-Person Unique Access”,
“ctr_range”: “12-14%”,
“traffic_range”: “1.3-2.4M clicks”,
“structure”: “I [UNIQUE EXPERIENCE] [SURPRISING DISCOVERY/OUTCOME]”,
“fictional_examples”: [
{
“headline”: “I spent a weekend at a Russian survivalist camp. We practiced field stripping rifles and learned a chant about taking back lost territories.”,
“ctr”: “12.95%”,
“traffic”: “2.4M clicks”
},
{
“headline”: “I bought the same 10 items at Whole Foods and Aldi. My budget went way further at the discount chain, but the fancy cheese was worth it.”,
“ctr”: “13.11%”,
“traffic”: “2.1M clicks”
},
{
“headline”: “I spent a month in one of the luxury villas in Spain’s abandoned resort town, and I finally figured out why nobody wants to buy there”,
“ctr”: “13.94%”,
“traffic”: “1.3M clicks”
}
],
“key_elements”: [
“First-person narrative”,
“Exclusive/forbidden access”,
“Comparative analysis (optional)”,
“Unexpected insights”
]
},
{
“id”: 5,
“name”: “The Expert Insider Warning”,
“ctr_range”: “8-13%”,
“traffic_range”: “1.9-2.0M clicks”,
“structure”: “[EXPERT TYPE] says [INSTITUTION/COUNTRY] [CONCERNING BEHAVIOR] because [INSIDER REASON]”,
“fictional_examples”: [
{
“headline”: “China is holding back its best cyber warfare units against Taiwan because it’s trying to avoid global condemnation, intelligence analyst says”,
“ctr”: “12.96%”,
“traffic”: “2.0M clicks”
},
{
“headline”: “NATO is quietly stockpiling 500 Cold War-era anti-tank missiles from an ex-Soviet state, costing on average less than $15,000 each, memo reveals”,
“ctr”: “8.57%”,
“traffic”: “1.9M clicks”
}
],
“key_elements”: [
“Military/strategic expertise”,
“Counterintuitive behavior”,
“Behind-the-scenes reasoning”,
“Specific details”
]
},
{
“id”: 6,
“name”: “The Corporate Betrayal Revelation”,
“ctr_range”: “10-13%”,
“traffic_range”: “1.5-1.7M clicks”,
“structure”: “[COMPANY] [EXECUTIVE/LEAKED SOURCE] [REVEALS/ADMITS] [CONSUMER IMPACT]”,
“fictional_examples”: [
{
“headline”: “A PepsiCo vice president reportedly admitted that the snack giant added ‘flavor masks’ to chips to justify smaller bag sizes”,
“ctr”: “9.87%”,
“traffic”: “1.5M clicks”
},
{
“headline”: “In a confidential memo, a Microsoft security chief tells engineers that consumer hardware is purposefully designed to fail after three years”,
“ctr”: “11.84%”,
“traffic”: “1.7M clicks”
}
],
“key_elements”: [
“Major brand recognition”,
“Inside source credibility”,
“Consumer/worker impact”,
“Specific product details”
]
},
{
“id”: 7,
“name”: “The Wealthy Lifestyle Extreme”,
“ctr_range”: “12-14%”,
“traffic_range”: “1.3-1.4M clicks”,
“structure”: “[WEALTHY PERSON/FAMILY] [EXTREME FINANCIAL DECISION] [SURPRISING CONTEXT/OUTCOME]”,
“fictional_examples”: [
{
“headline”: “A $15M mega-yacht was sunk in a private lake for a movie prop. The eccentric director who owned it may never claim the insurance money.”,
“ctr”: “12.94%”,
“traffic”: “1.4M clicks”
},
{
“headline”: “A celebrity couple spent $45,000 converting their guest house into a high-tech gaming lounge so their son could practice for eSports tournaments”,
“ctr”: “12.84%”,
“traffic”: “1.4M clicks”
},
{
“headline”: “George Clooney had ‘zero clue’ about the tequila company he invested $1 million in. 5 years later, he made $500 million from the sale.”,
“ctr”: “12.74%”,
“traffic”: “1.3M clicks”
}
],
“key_elements”: [
“Specific large dollar amounts”,
“Unusual financial decisions”,
“Relatable family dynamics (optional)”,
“Surprising long-term outcomes”
]
},
{
“id”: 8,
“name”: “The Economic Hardship Reality”,
“ctr_range”: “7-11%”,
“traffic_range”: “1.5-3.0M clicks”,
“structure”: “[DEMOGRAPHIC] [FINANCIAL STRUGGLE] and says [EMOTIONAL IMPACT/FEAR]”,
“fictional_examples”: [
{
“headline”: “A single mom works two jobs for $2,100 monthly and says she’s ‘one car repair away’ from not being able to feed her kids”,
“ctr”: “10.68%”,
“traffic”: “3.0M clicks”
},
{
“headline”: “‘Do not drink it’: Dangerous levels of arsenic discovered in 9 major brands of bottled water, consumer report says”,
“ctr”: “7.72%”,
“traffic”: “2.1M clicks”
}
],
“key_elements”: [
“Demographic identification”,
“Specific financial amounts”,
“Emotional vulnerability”,
“Universal fears”
]
},
{
“id”: 9,
“name”: “The Celebrity Expert Commentary”,
“ctr_range”: “13-14%”,
“traffic_range”: “1.4-1.5M clicks”,
“structure”: “[CELEBRITY] [UNUSUAL ACTION]. [EXPERT TYPE] said [PROFESSIONAL OPINION]”,
“fictional_examples”: [
{
“headline”: “Jennifer Lawrence spent $50,000 on a diamond-studded collar for her dog. A veterinarian said such a lavish gift might be a health hazard.”,
“ctr”: “13.64%”,
“traffic”: “1.4M clicks”
},
{
“headline”: “The shocking heart attack symptom Gen Z is misdiagnosing as ‘just a panic attack'”,
“ctr”: “13.05%”,
“traffic”: “1.5M clicks”
}
],
“key_elements”: [
“Celebrity bizarre behavior”,
“Professional expert analysis”,
“Health/safety implications”,
“Demographic targeting”
]
},
{
“id”: 10,
“name”: “The International Danger Advisory”,
“ctr_range”: “13-14%”,
“traffic_range”: “1.9M clicks”,
“structure”: “[TRAVELERS/PEOPLE] were told to [SAFETY PRECAUTION] as they [DANGEROUS SITUATION]”,
“fictional_examples”: [
{
“headline”: “Aid workers were told to hide all electronics and cash as they drove through a remote region known for military checkpoints”,
“ctr”: “13.87%”,
“traffic”: “1.9M clicks”
}
],
“key_elements”: [
“Relatable traveler situation”,
“Specific safety instructions”,
“Clear danger identification”,
“Immediate threat context”
]
}
],
“universal_success_elements”: {
“numerical_specificity”: [
“Dollar amounts”,
“Quantities”,
“Percentages and ratios”
],
“emotional_triggers”: [
“Authority/credibility”,
“Controversy”,
“Fear/concern”,
“Curiosity”
],
“concrete_details”: [
“Geographic specificity”,
“Temporal context”,
“Brand/name recognition”
],
“human_voice”: [
“Direct quotes”,
“First-person narratives”,
“Emotional language”
]
},
“implementation_strategy”: {
“high_priority_testing”: [
“Authority Prediction Formula”,
“Celebrity Controversy Quote”,
“Extreme Situation Outcome”
],
“medium_priority_testing”: [
“First-Person Unique Access”,
“Expert Insider Warning”,
“Celebrity Expert Commentary”
],
“volume_focused_testing”: [
“Economic Hardship Reality”,
“Corporate Betrayal Revelation”
],
“success_metric”: “Headlines should achieve minimum 12% CTR with 1M+ clicks to justify continued pattern development.”
}
}