Announcing Algorythmic

I am so excited to announce the launch of my solo SEO & AI Search Consultancy, Algorythmic.

After 16 years in both agency and in-house SEO roles, I’m excited to announce the launch of my SEO and AI search consultancy, Algorythmic. At the same time, I’ll continue in my role as VP of SEO & AI Search at Amsive, where I work closely with the team and oversee SEO and AEO initiatives. For projects that are better suited to a full team engagement, I will continue to recommend Amsive while using Algorythmic to take on more focused, high-impact work directly.

Through Algorythmic, I will selectively partner on 1:1 client projects where I know I can add real value, along with offering consulting, training, workshops, and speaking. The name comes from a long-running SEO inside joke, a fictional deli called “The Sub-Domain,” where a band named the “Algo-Rhythms” combined two things I have always been drawn to: search algorithms and rhythm.

That connection feels fitting. I have been obsessed with Google and search behavior for most of my career, but rhythm has been a constant since childhood, from drumming in bands in the Bay Area to DJing house and techno in New York and beyond today.

If you are looking for strategic, honest guidance on SEO and AI search, and you care about building something sustainable rather than chasing short-term hacks, I would love to connect. I am intentional about the work I take on, so if it feels like a strong fit, reach out.

Author: Lily Ray

My name is Lily Ray and I am a Brooklyn, NYC based SEO professional, DJ, drummer, and travel enthusiast. I currently serve as the VP of SEO Strategy & Research at Amsive. I was born and raised in the California Bay Area by two New York City transplants, and I returned to NYC at age 18 to attend NYU. I’ve lived in Brooklyn ever since. I’m an avid biker and fitness lover. I love traveling the world and speaking Spanish. I’m great grand-niece of the artist Man Ray and the mama of a smart little mini-Aussie named Marcy.