Yesterday, I set up a small test on my personal blog to try to answer a few questions: High-level takeaways: If you’re short on time and simply want the takeaways,

Continue readingWhich AI Search Tools (LLMs) are the Most Gullible?

I had the privilege of attending, speaking, and DJing at the first ever SEO Week conference, held by iPullRank in New York City. SEO Week was the longest and most

Continue readingSEO in the Age of Agents: Takeaways from NYC SEO Week

By Lily Ray I spent last Thursday, March 20, 2025, at the Google Search Central meetup in NYC, where members of the Google Search and Search Relations teams offered a

Continue readingWhat I learned at the 2025 Google Search Central Meetup in NYC

You can find Google’s Search Quality Rater Guidelines right here. I made this page because Google’s QRG PRF is not indexed. I need the link all the time, so I

Continue readingWhere to Find Google’s Search Quality Rater Guidelines